Posted on Mar 09, 2017

Client Engagement – Voice, SMS, Email, Social Media

Part 1 in a 4 Part Series

In the coming weeks, we will discuss the strengths and weaknesses associated with various engagement tools that businesses use today including voice, email, SMS and social media.  This debate has been at the center of business communications for years now, and has companies wondering how they can make their operations more efficient and stay close to their clients.  Client Instant Access has for nearly two decades offered advanced tools and services to allow organizations to deploy voice communications rapidly and efficiently with large groups of people.

There has been a growing battle between SMS, email and voice in the business world over the past 20 years.  As technology becomes more ubiquitous in business, this debate continues.  According to Salesforce, on average, business people send and receive 115 emails per day.  Although there are a number of benefits to email and electronic engagements, we feel that there are many advantages offered by voice communication.

In another study conducted by Salesforce, they measured the response rate of a phone call versus an email.  The phone call marketing ultimately reached a rate of 8.21%, which dwarfed that of the emails, which was 0.3%.  Statistics like this suggest voice’s supremacy over text.  However, electronic communications can reach a wider audience, but is it as effective?

Using Client Instant Access’s Instant Daytime Dialer (IDD), users can click-to-call people on contact lists.  The speed of using an automated dialer to contact large numbers of client allows any organization to realize maximum efficiency and embrace larger numbers of customer engagements.

Blast Voicemail with CIA has a similar benefit and may reach an audience as quickly as email/SMS.  Serving the same function as a blast email, users drop a personally recorded message into everyone in a contact lists’ voicemail.  This allows professionals to quickly and personally get in touch with hundreds and potentially thousands of people without having  to speak with each individual.

In the coming weeks we will feature additional articles that examine pros and cons  of voice communications, SMS, email and social media.